RESEARCH INFRASTRUCTURE

  • we have our own well-equipped and comfortable qualitative research room
  • 12 CATI stations
  • we have our own CAWI system
  • eye tracking research is conducted by means of Tobii T60xl eye tracker
  • CAPI face-to-face interviews are performed with the use of tablets

We attach great importance to the quality of the primary data we receive, so we focus on the training of interviewers and, above all, on the control of their work. We use, among other things, a substantive analysis of the completed questionnaire in terms of completeness, comprehensibility and legibility, correctness of the classification of responses and their internal compliance, an analysis of the situation and conditions of the interview, feedback cards, a mystery respondent method, a repeated telephone interview.

 

All research projects are conducted in accordance with ICC/ESOMAR International Code of Marketing and Social Research Practice and in accordance with the standards of the Interviewer Quality Control Program (PKJPA). Since 2006, each year we receive quality certificates in all requested research categories. The certificates are awarded on the basis of an annual audit conducted by OFBOR.