RESEARCH METHODS

In research projects, we use a variety of research methods, often combining them (triangulation of research methods) and choosing those which ensure the highest quality of useful market data.

Most frequently used research methods:

  • FGI, IDI, DYADS, TRIADS
  • online qualitative, online community
  • ethnographic, observation
  • eyetracking
  • CATI, CAWI, CAPI, CL tests
  • desk research, expert interviews