
BCMM
is a specialized Polish-French market research company that has
been in the Polish market since 1995. BCMM conducts marketing research projects, the results of which are used by
our clients to construct, verify or implement their marketing
strategies and also to
control the effectiveness of their marketing-mix. The prime
objective of BCMM activities is to provide our customers with solid
and reliable market information.
Through market research our clients obtain essential
information for making decisions applied to their development.
BCMM training services upgrade the effectiveness of our
client companies activities.
Our
highest priority is to provide our customers with excellent services:
BCMM
individualizes every client’s needs and always presents a
proposal adapted to the specific requirements and preferences.
BCMM avoids making “standard offers”,
BCMM
offers the knowledge and experience of an interdisciplinary team of
specialists,
BCMM
has personal and technical resources which enable us conduct complex
market research studies (nation-wide group of field workers, CATI
telephone interviewing facilities and studio for qualitative
research
FGI / IDI, eye-tracker Tobii T60XL),
BCMM
uses advanced procedures for fieldwork controlling and
have quality certificate in a programme PKJPA
BCMM
is a member of The World Association of Research Professionals
ESOMAR and Polish Association of Market and Opinion Researchers (PTBRiO).
ESOMAR
and PTBRiO membership guarantees that our marketing research
complies with principals of professional practice presented in ICC/ESOMAR
International Code of Marketing and Social Research Practice
and with all of the recommendations and regulations issued by our
domestic Polish organization of market research companies OFBOR.
BCMM
is a partner of the French consulting company EXP. PECO.
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