The main objective of the research was to collect key information about interior designers that can be used in the promotion strategy of suppliers of finishing materials and interior furnishings - demographic and social profile, business profile, sources of industry information, consumption of industry media. The research was carried out using the CATI telephone interview technique on a sample of n=400 interior designers in August 2020.
The report contains the following data:
Basic characteristics of interior designers
- demographic and social profile (gender, age, education)
- size of the design studio (number of designers, number of interior designs per year)
- design studio specialization (residential / non-residential)
- affiliation to industry organizations
Interior designers' moods
- assessment of the demand for interior design services
- assessment of the demand for interior design services in 2020 by segments
Communication with interior designers
- basic sources of industry information
- use of selected internet industry portals
- readership of selected trade press titles (printed or online)
The research was conducted on a sample of n = 375 contractors that specialize in interior finishing works.
The report contains the following data:
1.Sources of information on building materials
- basic sources of information on building materials (open question, the possibility of indicating 3 main sources)
2.Use of internet
- frequency of internet use
- the most often used device for browsing the Internet
- use of industry-specific mobile applications
- visited industry portals (open question)
- popularity of selected industry portals - desk research analysis (number of visits May 2020)
- popularity of selected Facebook groups - desk research analysis (number of members June 2020)
3.Other sources of information on building materials
- industry press readership (open question)
- information about selected magazines - desk research analysis (edition / paid distribution)
- the most often listened to radio station
4.Appendix
- cross tables of the above variables with respect to the respondent's age and education, number of employees, specialization
The research was conducted by means of CATI telephone interviewing on a sample of n=363 architects.
The report includes:
The report contains data regarding coverage (number of fans / followers on Facebook and Instagram) of the most popular sites devoted to interior design, architecture and construction, including:
The report also contains information on the dynamics of the increase in the number of followers (comparative data from 2018 and 2019).
New! The report contains content analysis of the 25 most popular Instagram blogs on architecture and interior design (number of posts, average number of likes, most popular posts, most popular hashtags).
The survey was conducted by means of CATI on a sample of n=377 roofing companies.
The report contains the following data:
Sources of information on buildinAg materials
The use of internet by roofers
Other sources of information of roofers
The survey was conducted by means of CATI on a sample of n=334 companies specializing in general construction (elevation works and finishing works).
The report contains the following data:
I. Sources of information on building materials
- basic sources of information on building materials
- attitudes towards obtaining information on building materials
II. The use of internet by construction companies
- frequency of internet use
- the most often used device for browsing the Internet
- phone type and use of mobile applications for construction companies
- use of selected industry portals
- use of social networking portals
- use of YouTube, including watching movies regarding the execution of construction works
III. Other sources of information on building materials
- press readership
- the most often listened to radio station
- participation in training of producers of building materials
- assessment of the usefulness of training in the activities of construction companies
- the most preferred form of training
- willingness to participate in online training
the study was conducted in April 2019 on a representative sample of n=429 architects by CATI telephone interview.
The report includes the following data:
I. Knowledge and use of BIM by architects
- knowledge of BIM
- use of BIM
II.Attitudes towards BIM among architects who use this technology
- number of projects completed in BIM in the last 12 months
- factors that prompt architects to use BIM
III. Attitudes towards BIM among architects who do not use this technology
- barriers of using BIM
- plans to implement BIM in the next 12 months
Appendix
- cross tables of variables
- sample structure
The report also includes the results of previous architects' surveys concerning the use of BIM, which were carried out by BCMM in 2017 and 2018.
The research was conducted by means of CATI telephone interviewing on a sample of n=375 architects.
The report includes:
I. The most often visited industry portals (open question, possibility to indicate max 3 answers)
II. Use of internet portals for architects (archdaily.com; archimania.pl; archinea.pl; architekci.pl; architektura.info; architektura.muratorplus.pl; bryła.pl; infoarchitekta.pl; izbaarchitektow.pl; nowoczesnastodola.pl; ronet.pl; sarp.org.pl; sztuka-architektury.pl; warsztatarchitekta.pl; zawod-architekt.pl)
III. New! Use of selected portals with CAD / BIM libraries (archispace.pl; artcada.pl; bimobject.com; tuznajdziesz.pl)
IV.The most frequently read magazines (open question, possibility to indicate max 3 answers)
V. Industry press reading (ARCH ; Architektura i Biznes; Architektura – Murator; Design Alive; Zawód:Architekt; Builder; Cztery Kąty; Dobre Wnętrze; Dom i Wnętrze; Inżynier Budownictwa; Murator)
V. New! Participation and preferences of the architects towards trainings organized by producers of building materials
VII. Changes in used internet portals vs 2015-2017 surveys and changes in industry press reading vs 2012-2017 surveys
VI. Cross-tables of above data (gender, age, number of architects)
The study was carried out in October 2018 on a sample of n=302 small contractors by means of CATI.
The report contains the following data:
I. Use of the internet
- frequency of internet use
- the most often used devices for browsing websites on the internet
- use of social media and YouTube (including watching movies about the construction industry)
- forms of promoting own activities online
- use of applications on smartphones by the contractors
II. Use of industry internet portals
- visited construction portals
- use of websites with tenders and offers
- use of websites with prices of construction services
III. Purchases of building materials via the internet
- frequency of purchase of building materials in online stores
- frequency of purchase of building materials ordered online and collected in person
- use of mobile applications for ordering building materials
IV. Annex
- cross-sections of selected variables according to metric data (age, education, employment size, specialization)
- sample structure
the research was conducted by means of CATI telephone interviewing on a nationwide sample of 400 roofers in January and February 2018.
The report includes also data from 2012-2017 roofers’ surveys.
I. Market situation
- evaluation of market situation in 2017
- predicted market situation in 2018 (the firm's position in the market, the prices of roofing products, roofing service prices, market demand, employment in the company of the respondent)
II. Profile of the roofers
- profile of the owner / manager (gender, age, education)
- time of activity in the market
- size of company
- structure of conducted construction works
III. Communication with the roofers
- used sources of information
- most frequently used source of information
- reading of the roofing press
- reading of the construction press
- frequency of internet use
- used www portals for roofers
IV. Use and recommendation of metal roofing tiles, ceramic / cement roof tiles, roof windows, PVC gutters, steel gutters
- used products / brands
- most frequently used product / brand
- brands’ recommendation rate - Net Promoter Score (identification of number of promoters, passives, detractors of the brand)
Each product category presents data concerning all significant market players.
The report contains data regarding coverage (number of fans / followers on Facebook and Instagram) of the most popular sites devoted to architecture and construction, including:
- 113 blogs concerning architecture and interior design (e.g. Loving It, Marideko, Scraperka, Twoje DIY, Bajkowe Wnętrza
- 18 architectural magazines present in social media (e.g. Cztery Kąty, Dobre Wnętrze, Architektura),
- 29 construction magazines present in social media (e.g. Ładny Dom, Murator, Budujemy Dom),
- 29 online industry websites present in social media (e.g. Homebook, Wnętrza ze smakiem, Nowoczesna Stodoła).
The report also contains descriptions of the most popular profiles in each of the above categories, having a total of more than 25,000 fans / followers on Facebook and Instagram: website profile, covered topics, advertised brands, etc.
The report includes:
I. The most often visited industry portals (open question, possibility to indicate max 3 answers)
II. Use of internet portals for architects (archdaily.com; archimania.pl; archinea.pl; architekci.pl; architektura.info; architektura.muratorplus.pl; bryła.pl; infoarchitekta.pl; izbaarchitektow.pl; ronet.pl; sarp.org.pl; sztuka-architektury.pl; warsztatarchitekta.pl; zawod-architekt.pl)
III.The most frequently read magazines (open question, possibility to indicate max 3 answers)
IV. Industry press reading (ARCH ; ArchitekturaiBiznes; Architektura – Murator; Design Alive; Zawód: Architekt; Builder; Forum Budowlane; InżynierBudownictwa; Murator; MateriałyBudowlane; PrzeglądBudowlany; CzteryKąty; DobreWnętrze; Dom iWnętrze; Elle Decoration; Ładny Dom; M jakMieszkanie; MojeMieszkanie; Weranda
V. Changes in used internet portals vs 2015-2016 surveys and changes in industry press reading vs 2012-2016 surveys
VI. Cross-tables of above data by gender, age, membership in the Chamber of Architects
The research was conducted by means of CATI on a sample of n=300 companies specializing in general construction (elevation works and finishing works).
The report includes the following data:
I. Communication with managers of general construction companies
- sources of information on building materials
- frequency of the use of the Internet
- most commonly used device for browsing the Internet<
- aim of visiting the websites of construction material manufacturers
- use of social networking portals
- owned phone type and the use of mobile industry
- reading the construction press (selected titles)
- reading the interior design press (selected titles)
- most frequently listened to radio station while travelling to and from work
II.Participation in industry trainings
- participation in trainings of manufacturers of construction materials in the last 12 months
- assessment of the usefulness of training in the activity of construction companies
- most preferred form of trainings
- willingness to participate in Internet-based trainings (webinars)
the study was conducted in March 2017 on a representative sample of 400 architects by CATI telephone interview and CAWI online survey.
The report includes the following data:
I. Attitudes of architects towards BIM
- use of BIM
- number of projects completed in BIM in the last 12 months
- factors that prompt architects to use BIM
- plans to implement BIM in the next 12 months
- barriers of using BIM
II. Expectations of architects towards contact with technical advisors of building materials manufacturers
- expected hours of work of technical advisors and working time of architects
- frequency of contact of architects with technical advisors
- preferred method of contacting a technical advisor
- accepted response time on the technical inquiry addressed to the advisor
- search for information on the manufacturer's website before contacting the advisor
III. Expectations of architects towards forms of support
- current use and interest in standard forms of support (product catalogs, 3D drawings, views of products, libraries for CAD programs, catalogs of ready-made solutions, samples of products, examples of investments, technical specifications of workmanship and acceptance of works, newsletters)
- current use and interest in active supportive forms (project optimization, product selection for the project, product / solution presentation, legal advice, assistance with project visualization, participation in the loyalty program)
The report also includes cross-sections of the above data by gender, age, size of the office, specialization of the office, membership in the Chamber of Architects.
this survey was conducted in January 2017 by means of CAWI online survey on a sample of 900 respondents which conducted in 2016 renovation of their flat
The report contains the following data:
Basic part:
I. Scope of renovation works
- detailed scope of renovation works in 2016
- the cause of the implementation of flat renovation in 2016
- expenditure on the renovation in 2016
- renovation plans for 2017
II. Method of renovation works
- renovation works carried out individually and by contractors
- causes of DIY works
- criteria of selection of the contractor
- use of interior designer services and influence of interior designer on the choice of building materials brands
- importance of price when choosing building materials
III. Communication with investors
- activity of investors in search of information about building materials
- sources of information on building materials
- reading of industry press
IV. DIY stores
- assisted knowledge of DIY stores
- first choice DIY store
- image of DIY stores
Additional parts:
V. Painting
- person deciding to purchase paints
- place of paints purchase
- brands of used paints
- basic selection factors of paints
- recommendation of paint brand by the contractor
- impact of interior designer on selection of paint brand
- sources of information concerning painting (investors performing DIY works)
- communication with investors who purchased paints (source of information on building materials, reading of industry press)
VI. Installation of wall / floor tiles
- person deciding to purchase tiles
- place of tiles purchase
- brands of used tiles
- basic selection factors of tiles
- recommendation of tiles brand by the contractor
- impact of interior designer on selection of tiles brand
- sources of information concerning tiles installation (investors performing DIY works)
- communication with investors who purchased tiles (source of information on building materials, reading of industry press)
VII. Installation of floor panels
- person deciding to purchase floor panels
- place of floor panels purchase
- brands of used floor panels
- basic selection factors of floor panels
- recommendation of floor panels brand by the contractor
- impact of interior designer on selection of floor panels brand
- sources of information concerning floor panels installation (investors performing DIY works)
- communication with investors who purchased floor panels (source of information on building materials, reading of industry press)
VIII. Installation of wooden floor
- person deciding to purchase wooden floor
- place of wooden floor purchase
- brands of used wooden floor
- basic selection factors of wooden floor
- recommendation of wooden floor brand by the contractor
- impact of interior designer on selection of wooden floor brand
- sources of information concerning wooden floor installation (investors performing DIY works)
- communication with investors who purchased wooden floor (source of information on building materials, reading of industry press)
IX. Installation of sanitary ware
- person deciding to purchase sanitary ware
- place of sanitary ware purchase
- brands of used sanitary ware
- basic selection factors of sanitary ware
- recommendation of sanitary ware brand by the contractor
- impact of interior designer on selection of sanitary ware brand
- sources of information concerning sanitary ware installation (investors performing DIY works)
- communication with investors who purchased sanitary ware (source of information on building materials, reading of industry press)
the research was conducted by means of CATI telephone interviewing on a nationwide sample of 382 roofers in January 2017.
The report includes also data from 2012, 2013, 2014, 2015 and 2016 roofers’ surveys.
I. Profile of the roofers
-evaluation of market situation in 2011, 2012, 2013, 2014, 2015 and 2016
-predicted market situation in 2017 (the firm's position in the market, the prices of roofing products, roofing service prices, market demand, employment in the company of the respondent)
-profile of the owner / manager (gender, age, education)
-time of activity in the market
-size of company
-structure of conducted construction works
II. Communication with the roofers
-used sources of information
-the most frequently used source of information
-reading of the roofing press
-reading of the construction press
-frequency of internet use
-used www portals for roofers
III. Use and recommendation of metal roofing tiles / ceramic, cement roof tiles / bituminous boards/ roof windows / mineral wool / PVC gutters / steel gutters*
-use of manufacturers in 2011, 2012, 2013, 2014, 2015 and 2016
-the most frequently used manufacturer in 2011, 2012, 2013, 2014, 2015 and 2016
-the manufacturer's recommendation rate in 2011, 2012, 2013, 2014, 2015 and 2016 - Net Promoter Score (identification of number of promoters, passives, detractors of the brand)
* except data for mineral wool and gutters – no 2014 year available ; except data for steel gutters – only 2016 available
In the section regarding metal roofing tiles the results include the following brands : Balex Metal; Blachdom Plus; Blachodach ; Blachotrapez; Blachprofil 2; Blachstal; Blachy Pruszyński; Bratex; Budmat; Finco-Stal; Florian Centrum; Lindab; Plannja; Regamet ; Ruukki
In the section regarding ceramic, cement roof tiles the results include the following brands : Bogen ; Creaton ; Euronit ; IBF ; Meyer-Holsen ; Monier / Braas ; Nelskamp ; Roben ; Tondach ; Wienerberger / Koramic
In the section regarding bituminous boards the results include the following brands : Icopal ; Iko ; Isola ; Izolacja Jarocin ; Katepal ; Kerabit ; Matizol ; Onduline ; Owens Corning ; TechnoNicol ; Werner
In the section regarding roof windows the results include the following brands : Fakro, Okpol, Roto, Velux
In the section regarding mineral wool the results include the following brands : Isover ; Isoroc ; Knauf ; Paroc ; Petralana ; Rockwool ; Rotaflex ; Schwenk / Climowool ; Ursa
In the section regarding PVC gutters the results include the following brands : Braas ; Cellfast ; Galeco ; Gamrat ; Kaczmarek ; Marley ; Nicoll ; Plastmo ; Profil Piła ; Scala ; Wavin
In the section regarding steel gutters the results include the following brands : Aquaplast (Victoria system) ; Balex Metal (Wijo system) ; Blachodach (Kaskada system) ; Blachy Pruszyński (Niagara system) ; Blachprofil 2 (Inguri system) ; Bratex (Struga system) ; Budmat (Flamingo system) ; Galeco (Galeco Stal system) ; Gamrat (Stalgam system) ; Lindab (Rainline system) ; Plannja / Ruukki (Siba system) ; Plast-Dach (Assa system) ; Plastmo (Plastal system) ; Raiko (Raiko Premium system) ; Wavin (Kanion Stal system)
The report includes:
I. Main sources of information regarding construction materials
II. Use of internet portals for architects (archdaily.com ; archimania.pl ; archinea.pl ; architekci.pl ; architektura.info ; architektura.muratorplus.pl ; bryła.pl ; infoarchitekta.pl ; izbaarchitektow.pl ; ronet.pl ; sarp.org.pl ; sztuka-architektury.pl ; warsztatarchitekta.pl ; zawod-architekt.pl)
III. Industry press reading (ARCH ; ArchitekturaiBiznes ; Architektura – Murator ; Design Alive ; Zawód: Architekt ; Builder ; Forum Budowlane ; InżynierBudownictwa ; Murator ; MateriałyBudowlane ; PrzeglądBudowlany ; CzteryKąty ; DobreWnętrze ; Dom iWnętrze ; Elle Decoration ; Ładny Dom ; M jakMieszkanie ; MojeMieszkanie ; Weranda
IV. Changes in industry press reading vs 2012, 2013, 2014 and 2015 survey
V. Preferred sports activity during the industry meetings for architects
VI. Cross-tables of above data by gender, age, membership in the Chamber of Architects
The report includes also data from 2012, 2013, 2014 and 2015 roofers’ surveys.
I. Profile of the roofers
- evaluation of market situation in 2011, 2012, 2013, 2014 and 2015
- predicted market situation in 2016 (the firm's position in the market, the prices of roofing products, roofing service prices, market demand, employment in the company of the respondent)
- profile of the owner / manager (gender, age, education)
- time of activity in the market
- size of company
- structure of conducted construction works
II. Communication with the roofers
- used sources of information
- the most frequently used source of information
- reading of the roofing press
- reading of the construction press
- frequency of internet use
- used www portals for roofers
III.Use and recommendation of metal roofing tiles / ceramic, cement roof tiles / bituminous boards/ roof windows / mineral wool / PVC gutters*
- use of manufacturers in 2011, 2012, 2013, 2014 and 2015
- the most frequently used manufacturer in 2011, 2012, 2013, 2014 and 2015
- the manufacturer's recommendation rate in 2011, 2012, 2013,2014 and 2015 - Net Promoter Score (identification of number of promoters, passives, detractors of the brand)
* except data for mineral wool and gutters – no 2014 year available
In the section regarding metal roofing tiles the results include the following brands : Balex Metal; Blachdom Plus; Blachotrapez; Blachprofil 2; Blachstal; BlachyPruszyński; Bratex; Budmat; Finco-Stal; Florian Centrum; Lindab; Plannja; Ruukki
In the section regarding ceramic, cement roof tiles the results include the following brands :Bogen ; Creaton ; Euronit ; IBF ; Meyer-Holsen ; Monier / BraasNelskamp ; Roben ; Tondach ; Wienerberger / Koramic
In the section regarding bituminous boards the results include the following brands :Icopal ; Iko ; Isola ; IzolacjaJarocin ; IzolacjaMatizol ; Katepal ; Kerabit ; Onduline ; Owens Corning ; TechnoNicol
In the section regarding roof windows the results include the following brands :Fakro, Okpol, Roto, Velux
In the section regarding mineral wool the results include the following brands : Isover ; Isoroc ; Knauf ; Paroc ; Rockwool ; Rotaflex ; Schwenk / Climowool ; Ursa
In the section regarding PVC gutters the results include the following brands : Braas ; Cellfast / Bryza ; Galeco ; Gamrat ; Kaczmarek ; Marley ; Nicoll ; Plastmo ; ProfilPiła ; Scala ; Wavin
The report includes:
I. Main sources of information regarding construction materials
II. Use of internet portals for architects (archdaily.com ; archimania.pl ; architekci.pl ; architektura.info ; architektura.muratorplus.pl ; bryła.pl ; izbaarchitektow.pl ; ronet.pl ; sarp.org.pl ; sztuka-architektury.pl ; warsztatarchitekta.pl ; zawod-architekt.pl)
III. Industry press reading (ARCH ; ArchitekturaiBiznes ; Architektura – Murator ; Archivolta ; ŚwiatArchitektury ; Zawód: Architekt ; Builder ; Forum Budowlane ; InżynierBudownictwa ; Murator ; MateriałyBudowlane ; PrzeglądBudowlany ; CzteryKąty ; DobreWnętrze ; Dom iWnętrze ; Elle Decoration ; Ładny Dom ; M jakMieszkanie ; MojeMieszkanie ; Weranda)
IV. Changes in industry press reading vs 2012, 2013 and 2014 survey
V. ross-tables of above data by gender, age, membership in the Chamber of Architects
The report includes:
I. Contact organization preferences
-preferred availability hours of technical advisors and typical architects working time
-frequency of contact with technical advisors
-preferred method of contact with technical advisors
-acceptable response time to technical inquiry directed to technical advisors
-search for information on the producer’s www before the contact with the technical advisors
II. Work support preferences
- current use of and interest in the standard forms of support (product catalogues, 3D drawings, libraries for CAD programs, ready-made solutions, product samples, etc.)
- current use of and interest in active forms of support (project optimization, presentation of products / solutions, support in the performance of visualizations, etc.)
III. Cross-tables of these data by gender, age, size of office, specialization, geographic region, membership in the Chamber of Architects.
The report includes also data from 2012, 2013 and 2014 surveys.
I. Profile of the roofers
- time of activity in the market
- size of company
- profile of the owner / manager (gender, age, education)
- evaluation of market situation in 2011, 2012, 2013 and 2014
- predicted market situation in 2015 (the firm's position in the market, the prices of roofing products, roofing service prices, market demand, employment in the company of the respondent)
II. Communication with the roofers
- used sources of information
- the most frequently used source of information
- reading of the roofing press
- reading of the construction press
- frequency of internet use
- used www portals for roofers
Use and recommendation of metal roofing tiles / ceramic, cement roof tiles / roof windows / bituminous boards
- use of manufacturers in 2011, 2012, 2013 and 2014
- the most frequently used manufacturer in 2011, 2012, 2013 and 2014
- the manufacturer's recommendation rate in 2011, 2012, 2013 and 2014 - Net Promoter Score (identification of number of promoters, passives, detractors of the brand)
In the section regarding metal roofing tiles the results include the following brands : Balex Metal; Blachdom Plus; Blachotrapez; Blachprofil 2; Blachstal; BlachyPruszyński; Bratex; Budmat; Finco-Stal; Florian Centrum; Lindab; Plannja; Ruukki
In the section regarding ceramic, cement roof tiles the results include the following brands :Bogen; Cerpol; Creaton; Euronit; IBF; Jopek; Meyer-Holsen, Monier (Braas / RuppCeramika); Nelskamp; Roben; Tondach; Wienerberger
In the section regarding bituminous boards the results include the following brands :GAF; Gutta; Icopal; Iko; Isola; IzolacjaJarocin; IzolacjaMatizol; Katepal; Kerabit; Onduline; Owens Corning; TechnoNicol
In the section regarding roof windows the results include the following brands :Fakro, Okpol, Roto, Velux