OPTICAL MARKET

 

Report’s title Date of publication Content
‘Opticbus – lenses 2019’  30.07.2019  Content
‘Opticbus – lenses 2018’ 23.08.2018 Content
‘Internet users in the optical market 2018’ 31.01.2018 Content
‘Opticbus – lenses 2017’ 14.09.2017 Content
‘Opticbus – lenses 2016’ 12.09.2016 Content
‘Internet users in the optical market 2016’ 15.04.2016 Content
‘Opticbus – lenses 2015’ 23.09.2015 Content
‘Behaviour and preferences of users of eyeglasses 2015’ 15.07.2015 Content
‘Internet users in the optical market 2015’ 14.01.2015 Content

 

The research was conducted in July 2019 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily

 

The research was conducted in July 2019 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily

 

The research was conducted in July 2018 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand / producer of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily

The research was conducted in July 2018 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand / producer of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily