The report contains the following data:

Size and capacity of the eyeglasses market

  • size of the eyeglasses market
  • structure of the eyeglasses market
  • capacity of the eyeglasses market

Purchasing behavior on the eyeglasses market

  • frequency of purchase and the period of use of the eyeglasses
  • reasons for buying the eyeglasses
  • complete vs. partial purchase of the eyeglasses
  • cost of buying eyeglasses including frames and lenses
  • brand of owned frames
  • place of purchase of eyeglasses
  • factors when choosing where to buy eyeglasses

Distribution of the eyeglasses - optical stores in Poland

  • number of optical stores, including number of independent and chain opticians
  • characteristics of chain optical stores (e.g. number of outlets, revenues, profit, owners, management)
  • purchasing groups for opticians

Optical stores on the Internet

  • optical stores in Google searches
  • chain optical stores in social media
  • popular Polish online stores (e.g. offered products, number of fans on FB, owners, management)
  • popular foreign online stores

Profile of major players on the eyeglasses lenses market

  • the most often recommended brand of lenses by opticians
  • value of the eyeglass lenses market at the prices of manufacturers / distributors
  • characteristics of the main suppliers of the eyeglasses lenses (e.g. revenues, profit, owners, management)

Eyeglasses and the eyeglasses lenses on the Internet

  • prescription glasses and the eyeglasses lenses in Google searches
  • producers of the eyeglasses lenses in Google searches
  • progressive lenses in Google searches
  • producers of the eyeglasses lenses in social media

 Profile of major players on the eyeglasses frames market

  • characteristics of the main suppliers of the eyeglasses frames (e.g. revenues, profit, owners, management)

 Eyeglasses frames on the Internet

  • the eyeglasses frames in Google searches
  • brands of the eyeglasses frames in Google searches
  • producers of the eyeglasses frames in social media

The study was based on:

secondary data analysis (Central Statistical Office data, press and industry portals, data available in the National Court Register) - information on the population of Poland, the use of prescription glasses, the optical stores, major suppliers of the eyeglasses lenses and frames,

survey of users of prescription glasses in Poland, carried out using the CAWI technique on a sample of n=857 people, women and men aged 15 to 75,

analysis of data on the Internet activity using specialized tools: Google AdWords, KW Finder, Ubersuggest.

The study was conducted in the second half of 2019 on a representative sample of n = 857 eyeglass users using the CAWI survey technique. Additionally, BCMM conducted an analysis of statistical office (GUS) secondary data concerning the population of Poland and the use of prescription glasses.
The report contains the following data:

Eyeglasses frames market
- size of the eyeglasses market
- structure of the eyeglasses market
- capacity of the eyeglasses frames market

Purchasing behavior on the eyeglasses frames market
- frequency of purchase and the period of use of the glasses
- reasons for buying the glasses
- complete vs. partial purchase of glasses
- cost of buying glasses including frames and lenses
- method of buying of  frames
- place of purchase of  frames
- factors when choosing where to buy  frames

Factors for choosing eyeglasses frames
- importance of choosing frames when buying glasses
- sources of information on  frames
- type of used frames
- preferences regarding the appearance of frames
- factors affecting the choice of frames
- reservations regarding currently used frames

Brand of eyeglasses frames
- brand of owned frames
- spontaneous knowledge of frames brands
- assisted knowledge of selected brands of frames
- image of selected brands of frames

Appendix
- cross-tabulation of selected variables (by gender, age, education, etc.)

The research was conducted in July 2019 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily

 

The research was conducted in July 2018 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand / producer of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily