EYEWEAR MARKET

 

Report’s title Date of publication Content
The eyeglasses frames market in Poland 2019 16.10.2019  Content
Opticbus – lenses 2019  30.07.2019  Content
Opticbus – lenses 2018 23.08.2018 Content
Internet users in the optical market 2018 31.01.2018 Content
Opticbus – lenses 2017 14.09.2017 Content
Opticbus – lenses 2016 12.09.2016 Content
Internet users in the optical market 2016 15.04.2016 Content
Opticbus – lenses 2015 23.09.2015 Content
Behaviour and preferences of users of eyeglasses 2015 15.07.2015 Content
Internet users in the optical market 2015 14.01.2015 Content

 

The study was conducted in the second half of 2019 on a representative sample of n = 857 eyeglass users using the CAWI survey technique. Additionally, BCMM conducted an analysis of statistical office (GUS) secondary data concerning the population of Poland and the use of prescription glasses.
The report contains the following data:

Eyeglasses frames market
- size of the eyeglasses market
- structure of the eyeglasses market
- capacity of the eyeglasses frames market

Purchasing behavior on the eyeglasses frames market
- frequency of purchase and the period of use of the glasses
- reasons for buying the glasses
- complete vs. partial purchase of glasses
- cost of buying glasses including frames and lenses
- method of buying of  frames
- place of purchase of  frames
- factors when choosing where to buy  frames

Factors for choosing eyeglasses frames
- importance of choosing frames when buying glasses
- sources of information on  frames
- type of used frames
- preferences regarding the appearance of frames
- factors affecting the choice of frames
- reservations regarding currently used frames

Brand of eyeglasses frames
- brand of owned frames
- spontaneous knowledge of frames brands
- assisted knowledge of selected brands of frames
- image of selected brands of frames

Appendix
- cross-tabulation of selected variables (by gender, age, education, etc.)

The study was conducted in the second half of 2019 on a representative sample of n = 857 eyeglass users using the CAWI survey technique. Additionally, BCMM conducted an analysis of statistical office (GUS) secondary data concerning the population of Poland and the use of prescription glasses.
The report contains the following data:

Eyeglasses frames market
- size of the eyeglasses market
- structure of the eyeglasses market
- capacity of the eyeglasses frames market

Purchasing behavior on the eyeglasses frames market
- frequency of purchase and the period of use of the glasses
- reasons for buying the glasses
- complete vs. partial purchase of glasses
- cost of buying glasses including frames and lenses
- method of buying of  frames
- place of purchase of  frames
- factors when choosing where to buy  frames

Factors for choosing eyeglasses frames
- importance of choosing frames when buying glasses
- sources of information on  frames
- type of used frames
- preferences regarding the appearance of frames
- factors affecting the choice of frames
- reservations regarding currently used frames

Brand of eyeglasses frames
- brand of owned frames
- spontaneous knowledge of frames brands
- assisted knowledge of selected brands of frames
- image of selected brands of frames

Appendix
- cross-tabulation of selected variables (by gender, age, education, etc.)

The research was conducted in July 2019 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily

 

The research was conducted in July 2019 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily

 

The research was conducted in July 2018 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand / producer of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily

The research was conducted in July 2018 on a representative sample of n=400 optician outlets selling lenses in Poland.

The report includes:

  • spontaneous and assisted knowledge of lenses suppliers e.g. Hoya, Essilor, Zeiss, Rodenstock and local companies (JZO, Szajna, etc)
  • market penetration of suppliers (number of outlets cooperating, intensity of cooperation)
  • most often recommended brand / producer of unifocal and progressive lenses
  • evaluation of cooperation with suppliers (among others : quality of lenses, prices, trade conditions, distribution, promotional activity, customers service)
  • loyalty index Net Promoter Score
  • used sources of information concerning lenses
  • industry press reading
  • frequency of internet use
  • internet sources (portals, Facebook)
  • lens edgers (type, brand age)
  • suppliers or optical accessories
  • equipment for refraction examination (possessed devices, brand of autorefractometer, planned purchases)

above mentioned information by region of Poland, by size of the city, by number of employees, average number of spectacles sold daily