RESEARCH METHODS
In research projects, we use a variety of research methods, often combining them (triangulation of research methods) and choosing those which ensure the highest quality of useful market data.
Most frequently used research methods:
- FGI, IDI, DYADS, TRIADS
- online qualitative, online community
- ethnographic, observation
- eyetracking
- CATI, CAWI, CAPI, CL tests
- desk research, expert interviews