RESEARCH METHODS

In research projects, we use a variety of research methods, often combining them (triangulation of research methods) and choosing those which ensure the highest quality of useful market data.

Most frequently used research methods:

• FGI, IDI, DYADS, TRIADS
• online qualitative, online community
• ethnographic, observation
• eyetracking
• CATI, CAWI, CAPI, CL tests
• desk research, expert interviews